Life Science Series: mHealth: Commercial Model How to Create Value by Leveraging Mobility
In collaboration with
First in a two-part series
looking into the commercial and regulatory aspects of mHealth
September 12: Commercial Model
September 28: Regulation
Mobile healthcare or “mHealth” has gained significant traction and investment from many participants, as pilots and trials evolve to substantively funded business ventures aimed at reaching broad consumer segments. Early results suggest that mHealth products and services can help meet two important goals: improving quality outcomes while reducing costs, particularly in managing chronic diseases.
This session will focus on how mobility is changing the life sciences commercial platform landscape – there is a rush to adapt iPads within the field, but what additional value can they bring to customers and how do they fit into an overall sales enablement platform strategy? Should life sciences companies make significant investments and establish leadership positions now in mobile technology platforms and services? For those that have made the investment, how do you maximize your investment? This session will examine the obstacles and provide examples of business models that are emerging around the world and describe how innovation is being evaluated and adopted. Discussion will include reimbursement models, current clinical evidence, emerging mHealth standards and business models enabling a return on investment for all participants and where to look for innovation.
Sr. Manager, Life Sciences, Accenture
Mary Beth Chalk
Chief Engagement Officer, Healthrageous, Inc.
Physician Facing Technology Services, Genentech, Inc.
President, Health 2.0 Advisors
Co-Founder, Misfit Wearables
Chairman and Founder, AgaMatrix
|What:||Life Science Series:
mHealth: Commercial Model
How to Create Value by Leveraging Mobility
|When:||Wednesday, September 12, 2012
Registration: 8:00AM – 9:00AM
Breakfast, Networking: 8:00AM – 8:30AM
Program: 8:30AM – 10:00AM
Networking: 10:00AM – 10:30AM
275 Battery St., Ste 2600
San Francisco, CA 94111-3356
Click here for Parking Details
|Cost:||Pre-registration through September 10
On-site registration on September 12
|Attire:||Business attire suggested|