banner

CLSA Events

Therapeutic Breakfast Series Preparing for Coverage & Reimbursement: Demonstrating Value

The U.S. payer landscape is an ever-changing, complex mix of public and private payers and plan sponsors / administrators. Payer policies are becoming increasingly focused on a product’s value proposition, its value arguments, and its comparison against products in the same or similar therapeutic categories. Payers are becoming more selective in determining preferred products and more apt to apply coverage criteria / restrictions to non-preferred products. The cost shift trend to increase patient out-of-pocket co-pay / coinsurance continues, especially with specialty products. To ensure product access at launch, it is important for companies to identify and develop the payer value proposition and supporting arguments concurrent with the clinical program development. Join our panel to learn about the critical elements and timing for development of a successful coverage & reimbursement strategy, the current and emerging payer trends that will impact products in your development portfolio, and jump start the roadmap for your commercial launch.

Panel Moderator

Mary Bordeaux
Former Vice President of Health Systems, ALZA

Panel Speakers

Adina L. Safer, MBA, MPH
Vice President, Business Development, TheraCom
Former Vice President of Marketing,
CaremarkRx, Inc.

Mary Bordeaux
Former Vice President of Health Systems,
ALZA

Barrie O’Donnell
Executive Director, Health Systems,
Jazz Pharmaceuticals

Peter K Yi
Director, Commercial Operations
ChemGenex Pharmaceuticals Inc.

What: Therapeutic Breakfast Series
Preparing for Coverage & Reimbursement: Demonstrating Value
When: April 22, 2010
8:00 – 10:00am
Where: Wells Fargo Insurance Services Inc.
305 Walnut Street.
Redwood City, CA 94063
Directions
Parking: Free parking
Attire: Business attire suggested
Cost: Early registrations through April 20th:
$10.00 – BayBio Members
$20.00 – Non-Members

On-Site Registration, April 22nd:
$20.00 – BayBio Members
$40.00 – Non-Members

sponsors
MSquared Consulting Campbell Alliance Lonza