Will Kruka is an executive with an intense passion for life sciences innovation. He is focused on driving new-technology businesses to accelerate commercial traction and improve healthcare specificity and effectiveness in a strategic framework for value creation. He has extensive micro-cap and mid-cap general management expertise with particular emphasis on global strategy, M&A, commercialization, marketing, sales and R&D. Will believes that culture and integrated teams are the core drivers in building successful businesses. Now a principal at RubiconSail Advisors, LLC, a boutique consulting firm focused on strategies and execution related to commercially scaling disruptive life sciences innovation, he previously led PerkinElmer’s Imaging & Detection business as VP/GM. Prior to that, Will held positions including Executive Vice President at Caliper Life Sciences (acquired by PerkinElmer for $650M) and Sr. Manager of Applied Biosystems Business Development.