Chempetitive Group Rebrands as CG Life
Fast-growing Marketing and PR Firm Evolves Brand to Better Reflect Agency Culture, Focus on Converging Healthcare and Life Science Markets
CHICAGO & SAN DIEGO & BOSTON–(BUSINESS WIRE)–Chempetitive Group, an integrated marketing communications agency focused on life science and healthcare, has unveiled a new brand and name. The new name CG Life, and new tagline Do what matters, better communicate the energy that the agency brings to its work, relationships and the market. The change also more clearly reflects a broadening focus on guiding organizations to healthy growth at the intersection of the life sciences and healthcare markets.
CG Life has reimagined its logo – a visual identity that matches the bold, fun and curious culture of the agency and its people. The new design and campaign serve as a rallying cry for the agency’s team of highly experienced marketers and former scientists working in a deeply collaborative environment to advance science and healthcare as well as to create, learn, grow, play and improve their understanding of life.