CLSA & W2O present: Data, What Is It Good For: Identifying and Harnessing Your Brand Champions Online



10:00am - 11:00am

CLSA and W2O Group invite you to the second installment of the educational webinar series “Data, What Is It Good For?”, where social media experts will share how an analytical approach can identify influential online voices that talk about your company/product and how to harness brand champions through targeted, thoughtful engagements.

Topics covered during the session include:
• The difference between organic and paid social media, how both approaches can serve as powerful engagement tools
• How an online conversation analysis of key audiences can inform your communications strategy and messages
• Steps to thoughtfully engage with leading conversation drivers and how to foster authentic relationships

We’ll be sharing real-world examples of how companies have used social media to authentically reach customers online – an increasingly important platform in today’s digital environment.

The webinar series will be most relevant for C-level and senior executives, communications and marketing professionals, and policy/government affairs employees.

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Contact: Emily Morgan
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