PwC Commercialization Webinar Series – Launch Overview


2/28/2018 - 2/28/2018

The drug launch environment is constantly changing in today’s evolving healthcare environment. Please join us as we take you through a series of four launch training sessions to discuss the external environment, key considerations, best practices, and capabilities needed for a successful product launch.

Session 1: Launch Overview
About two-thirds of drug launches don’t meet expectations. On Feb 28, we will discuss how the external environment and stakeholders shape this evolving landscape of product launch, critical functions and activities that drive success, and key regulatory considerations.

Date& Time: 02/28/2018 8:00 AM PST
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Session 2: Key Considerations for Launch Strategy
On March 21, we will discuss key considerations for developing a product launch strategy including market development, value story, and “must have” vs. “nice to have” capabilities to enable a successful launch.”

Date & Time: 03/21/2018 8:00 AM PST
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Session 3: Launch lessons for development-stage companies
Understanding the drivers of launch excellence could be a daunting task for development-stage companies. On April 18, we will discuss best practices in cross-functional collaboration and communication, how to use market development activities to position your brand, engage your stakeholders and create competitive advantage, and how to develop a budget to win.

Date & Time: 04/18/2018 8:00 AM PST
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Session 4 – Cross-functional and integrated launch planning (with functional deep-dives)
The first six months often set the product trajectory for most pharmaceutical products. On June 13, we will invite several subject matter experts to sit together with you to discuss how excellent launch planning could help you design the six months journey.

Date & Time: 06/13/2018 2:00 PM PST
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Contact: Alvin Tam
Contact Phone: 626-864-4294
Contact Email: