Start with the End in Mind –Healthcare Market Access in the Digital Age

San Diego, CA


8:30am - 11:30am

You’re in the early development stages, and of course, you are focused on safety, efficacy and quality of your product; however, positive results in all these areas doesn’t necessarily guarantee success. An often-overlooked hurdle in early product development is a strategic market access plan.

In this workshop, we will help you learn how to:

- Spot unmet needs and portfolio gaps early on to generate compelling evidence to deliver impactful go-to-market strategies
- Define a “day-one value story” for patients, physicians, and payers
- Maximize the competitive value of your product
- Integrate early patient insights into product development and why the patient voice is becoming more important to regulators and payers
- How technology is playing an increasing role in medical product development

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Contact: Janelle Hunt
Contact Email:

Event Address:

JLABS in San Diego
3210 Merryfield Row
San Diego, CA 9212