The Art and Science of Naming Drugs and Medical Devices Webinar Part 2




Brand Institute, PSC Biotech, and the Biotechnology Innovation Organization (BIO) have partnered to provide a Webinar Series on “The Art and Science of Naming Drugs and Medical Devices”. The Two-Part Series will focus on technical and strategic considerations and the legal and regulatory challenges of medical product name development.

Our 2nd Part of the series, “The Art of Pharmaceutical and Medical Device Brand Naming,” will launch on Wednesday, February 3, 2021 at 12:00 PM CST. Scott Piergrossi and Jerry Phillips will discuss the key challenges and opportunities, creative strategies, and regulatory considerations involved in the development of pharmaceutical and medical device brand names.

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Contact: Erin Li
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