ADVOCATE. CONNECT. INNOVATE.

World Class Innovation, World Class Path-to-Market

San Diego, CA

4/24/2018

9:30am - 1:00pm

There is no one obvious path to commercial return for a new compound or a new technology. As early in development as possible, awareness of, and planning for, commercial value is critical to optimizing investment and eventual return. How do you determine the path that will add the most value, while balancing risk and reward in early stage? How do you know when (or if) to look for a strategic partnership? The discipline of path-to-market strategy is about maximizing return on invention, embracing possibility and probability, uncertainty and the power of an early story. Topics will include:

Development of strategic choices (FIVE-X)
Sequencing of lifecycle and gateway launches
Optimizing value in launching your own asset
Positioning earlier than the other guys
Disruption in healthcare, and the new possibilities

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Contact: Michelle Maiello
Contact Email: mmaiello@its.jnj.com

Event Address:

3210 Merryfield Row
San Diego, CA