World Class Innovation, World Class Path – to – Market
South San Francisco
10:30am - 1:00pm
There is no one obvious path to commercial return for a new compound or a new technology. As early in development as possible, awareness of, and planning for, commercial value is critical to optimizing investment and eventual return. How do you determine the path that will add the most value, while balancing risk and reward in early stage? How do you know when (or if) to look for a strategic partnership? The discipline of path-to-market strategy is about maximizing return on invention, embracing possibility and probability, uncertainty and the power of an early story.
Topics will include:
Development of strategic choices (FIVE-X)
Sequencing of lifecycle and gateway launches
Optimizing value in launching your own asset
Positioning earlier than the other guys
Disruption in healthcare, and the new possibilities
Contact: Nikki Sarantinos
Contact Email: firstname.lastname@example.org
JLABS @ SSF
329 Oyster Point Blvd.
South San Francisco, CA